DURAM SHOWFLOOR (CEMENT) FLOOR PRIMER 5L

Duram Primer is a high-performance cement floor primer designed to prepare and seal porous concrete surfaces before applying floor coatings or paints. This water-based primer penetrates deeply into the substrate, creating a strong bond that enhances adhesion and durability of the topcoat. It effectively reduces dusting and surface porosity, ensuring a smooth, uniform finish while preventing peeling or flaking over time. Ideal for use on new or previously untreated cement floors, this primer is easy to apply with a brush, roller, or spray and dries quickly for efficient project completion.